Search results for "Revenue model"
showing 10 items of 10 documents
Revenue models, in-app purchase, and the app performance: Evidence from Apple's App Store and Google Play
2016
The effect of revenue models on app performance depends on the app store.The effect of in-app purchase on app performance depends on the app store.Paid, freemium and in-purchase models are shown to be effective in app store.Freemium and in-app purchase models are shown to be less effective in Google Play.App category influences the effects of both revenue models and in-app purchase. In this paper, we empirically examine how the revenue model (paid, free, or freemium) adopted for a given app affects the app revenue performance as measured by the app daily revenue rank. We also study the impact of in-app purchase on this measure of performance. Moreover, we study how such relationships are co…
Software-as-a-Service Revenue Models
2013
When should software providers maintain their traditional licensing model versus offering software as a service, and which SaaS model is more profitable: rental or pay per use? For customers, what are the trade-offs between traditional licensing, renting, and paying per use? peerReviewed
Following the Money: Revenue Stream Constituents in Case of Within-firm Variation
2014
The idea of this paper stems from the perception that the concept of revenue stream requires clarification and further division to be applicable to businesses with high internal variation in their methods of capturing revenue. Current study sets out to investigate the concept of revenue stream through an overview of previous literature and a case study to demonstrate how revenue streams of a b2b (business-to-business) software service firm can be analyzed by elaborating the concept further. The aim is to answer the following research questions: 1) What are the relevant constituents of the revenue stream concept within a b2b software services firm? 2) How revenue stream as part of the busine…
Adjusting Software Revenue and Pricing Strategies in the Era of Cloud Computing
2016
Competitive forces shape software revenue and pricing models in cloud computing.Different revenue and pricing models lead to different competitive strategies.Software firms apply mixed revenue models, or a hybrid pricing mechanism.Software renting provides flexibility for software providers against competition.Software architecture may either limit possibilities for different revenue models. Recent research has recognized cloud computing as a new paradigm of servitization in which software products are offered based on service contracts. Thus, instead of selling software licenses, software vendors can rent software as a service to customers. However, it is still unclear how software provide…
Comparison of different revenue models in SaaS
2012
Cloud computing brings new possibilities for software firms to sell their products within a Software-as-a-Service (SaaS) model. However, although SaaS provides new revenue models, it may not easily achieve a profitable revenue stream. For customers, SaaS promises cost savings related to IT expenses. However, it may be difficult to estimate which revenue model will be best for a given situation. In this paper I present the common revenue models used in SaaS, examining their advantages and disadvantages from the point of view of the software provider and the customer. Keywords-Revenue models, SaaS, Cloud computing, Business in cloud
Revenue models in cloud computing
2012
Cloud computing brings new possibilities, allowing software firms to sell their software products using the Software-as-a-Service (SaaS) model. SaaS provides opportunities for flexible pricing but creates challenges on how to achieve a profitable revenue stream. In this multicase study, the revenue models of five SaaS providers were examined. The main interest of the study was to investigate the different revenue models and the reasons for using particular revenue models. The revenue models were found to be mainly based on software renting, with a variety of pricing strategies. For SaaS providers, software renting generates a steady and predictable stream of revenue. The software renting mo…
Characteristics of the subscription revenue model used in SaaS applications
2012
Turunen, Helinä Characteristics of the subscription revenue model used in SaaS applications Jyväskylä: University of Jyväskylä, 2012, 22 p. Information Systems, Bachelor’s Thesis Supervisor: Ojala, Arto Cloud service and cloud business have increased tremendously in the last few years. Both the technology and business aspect of cloud services have been studied widely, especially the advantages of cloud computing from the cus-tomer perspective. Cloud service pricing and its characteristics have been stud-ied less than the technology and business models, and this thesis concentrates on the characteristics, advantages and disadvantages of the subscription model used in Software as a Service (S…
Software-as-a-Service Revenue Models
2013
This paper give an overview of the three main revenue models, focusing on the advantages and disadvantages for SaaS providers and their customers. Also identify the most effective revenue model for particular situations.
Software Renting in the Era of Cloud Computing
2012
In the new era of computing, software can be sold and delivered as a cloud service, and software renting has become as a strategic tool to compete in the market. Software renting has several advantages from the customer's point of view. However, for software providers it is challenging to ensure a profitable revenue stream when a license fee is replaced by a periodic rental fee. In this study, software renting was found to help the case firms to differentiate themselves from competitors; it also increased their competitive advantage by making the software available for a larger customer group. However, the negotiating power of larger customers impacted on software pricing, rental agreements…
Selection of the Proper Revenue and Pricing Model for SaaS
2014
Recent research on software revenue and pricing models has revealed important ways in which firms can benefit from software renting. However, it is still unclear how SaaS providers select a proper revenue and pricing model to make their services attractive for customers. Based on 32 interviews with software professionals from four case firms, this study reveals how different factors impacted on the selection of a revenue and pricing model. It can be concluded that customers’ needs were the main driving force to the selection of the most appropriate pricing and revenue model in the market. peerReviewed